Case Study : Building a relationship, meeting deliverables & taking calculated risk
Working with Red Bull
I had the privilege of working with Red Bull Media House to design and develop their upcoming Slam Dunk Competition, “Hangtime.” After collaborating with them on smaller projects and email campaigns, they entrusted me with full creative control. They gave me a few concepts to explore, but after researching trends that resonate with the target audience, I pitched a 90’s-inspired concept they loved. From there, I developed it into a complete branding experience—logo, theme, and website included.
Building the Relationship
I was recommended as a suplemental email developer during Red Bull's "30 Days in LA" campaign. This was a high demand roll as emails needed to be crafted the night before release...for 30 days. Red Bull's quality requirements are of the upmost demanding and the emails needed to work and match designs across all email clients , desktop and mobile. I was able to not only complete the task , but offer design assistance on the next city's campaign in Dallas (30 Days in Dallas). This led to finishing out the campaign in Atlanta, New York and Chicago, with various emails I designed and implemented.
Hangtime
I was asked if i first could reskin the front-end of their web portal for their upcoming Slam Dunk competition. I was given some early designs and assets to help craft the reskin. They admitted they weren't thrilled with the existing design and i took the opportunity to submit my own theme when presenting the first round. They were very intrigued and asked me to elaborate more with a logos, color scheme and supporting elements, which i happily obliged. After a short back in forth to nail down the look, the design was approved from upper managment and i was set to complete the whole build
Hangtime Bracket Website
Built upon a pre-existing bracket website using Laravel-PHP framework, the Red Bull Hangtime website was a user facing portal that displayed the results of the participants entries. Previously it was used for a dance competition. With the structure being the same, it was just a simple reskin and page optimization, which fit perfectly within my wheelhouse.